Director of Web/E-commerce -

A leading health and wellness brand is seeking an experienced Director of Web & E-commerce to drive digital growth and optimize the customer journey. This role focuses on wellness-driven storytelling and conversion through website operations, UX/UI improvements, data analysis, and strategic partnerships.

Requirements

• 5+ years in a senior web or e-commerce leadership role, preferably in the health, wellness, or consumer goods space.
• Expertise in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and digital tools (Google Analytics, Klaviyo, heatmapping software).
• Strong understanding of consumer behavior in the wellness space, including lifecycle marketing, SEO, and CRO.
• Proven success in driving revenue growth and enhancing customer engagement through digital channels.