Conversion Rate Optimization (CRO) Lead - Shopify & PageFly
Activate TalentPasay, Philippines
Posted July 10, 2025
Full Time
About the Company
A fast-scaling beauty brand with a cult following.
Job Description
This full-time, remote position is focused on Conversion Rate Optimization (CRO) for Shopify and PageFly. The role involves designing, building, and optimizing full-funnel experiences, launching A/B tests, and analyzing data using tools like GA4, Optimizely, and Google Optimize. The company is a fast-growing beauty brand seeking a CRO Lead with 3+ years of experience in DTC/marketplace environments.
Requirements
- 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus)
- Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.
- PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.
- Demonstrated ability to boost CVR/AOV
- Working knowledge of HTML/CSS/JS
- Proficient with analytics tools like GA4, Looker, and ideally SQL
- Clear, punchy communicator who can sell test ideas