We are seeking a data-driven App Marketing Manager to own and optimize paid mobile acquisition campaigns across multiple platforms. This role focuses on driving high-quality installs, bookings, and revenue growth while improving efficiency and incrementality.
Requirements
- Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
- Support ASO initiatives including CPP / CSL and store listing optimization
- Monitor campaign performance and optimize toward installs, bookings, and revenue growth.
- Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
- Analyze campaign data and provide performance insights and reporting to support decision making.
- Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
- Support global market expansion by identifying new growth opportunities across different regions.
- Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms.
- Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.
Benefits
- Full-time remote working - 5 days week, 8 hours per day
- Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
- Internal growth and internal mobility opportunities;
- Competitive annual leave, sick leave, and public holidays;
- Annual company offsite in Thailand.
