Senior Lifecycle Manager, Emerging Markets (contract)

Upstart is looking for a Senior Lifecycle Manager to own and scale lifecycle marketing for new and growing products, including Cash Line. The role involves designing and optimizing end-to-end customer journeys, driving growth through mobile-first lifecycle programs, and analyzing performance across campaigns and lifecycle stages.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing roles
• Hands-on experience building and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results
• Proficiency in data analysis using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Model)
• Experience managing lifecycle marketing across multiple stages of the customer journey (e.g., acquisition, activation, retention, winback)
• Experience designing lifecycle strategies for mobile app experiences, including push notifications and in-app messaging
• Knowledge of customer data platforms (CDPs) and event-driven marketing systems
• Ability to translate complex datasets into clear insights that inform marketing strategy
• Experience working cross-functionally with Product, Engineering, and Creative teams on campaign execution

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants
• Retirement benefits, including a 401(k) or Group Retirement Savings Plan with a company match
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options
• Comprehensive health coverage, including medical, dental, vision, and wellness resources
• Health Savings Account contributions from Upstart for eligible plans
• Income protection benefits, including life insurance and disability coverage
• Paid time off, sick leave, and company holidays
• Paid family and parental leave to support caregiving and major life moments
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service
• Annual wellness allowance to support physical and emotional well-being and personal development
• Annual productivity allowance to invest in relevant tools and resources
• Connection and community through team events, all-company updates, and employee resource groups