Marketing - CRM Specialist
TeldaCairo, Cairo, Egypt
Posted March 18, 2025
Full Time
About the Company
Telda is a financial brand tailored for Millennials and GenZ, offering a seamless platform for peer-to-peer payments. By simplifying the process of sending, spending, and saving money, Telda provides an innovative alternative to traditional banking systems, making financial transactions more accessible and convenient.
Job Description
Telda is seeking a Marketing CRM Specialist to drive customer engagement, retention, and acquisition. The role involves building targeted campaigns, optimizing automation flows, and using data-driven insights to enhance user experience. Responsibilities include A/B testing, segmentation, automation, acquisition, and analytical reporting.
Requirements
- Conduct experiments to test different messaging, timing, and incentives.
- Build customer segments based on behavior, demographics, and lifecycle stages.
- Set up and optimize automated workflows for onboarding, activation, engagement, and reactivation.
- Support user acquisition efforts through CRM tools.
- Monitor and analyze CRM performance and identify trends.