Director of CRM & Retention (Primal Harvest)
Careers with WM Partners' Portfolio CompaniesNew York, New York, United States
Posted October 30, 2025
160000 - 190000 USD year
Full Time
About the Company
Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being.
Job Description
Primal Harvest is seeking a Director of CRM & Retention to manage lifecycle marketing and customer loyalty across multiple channels. The role involves designing and optimizing CRM campaigns, enhancing the post-purchase journey, and leveraging data to personalize customer engagement. The ideal candidate will have expertise in CRM, customer engagement, and retention strategies.
Requirements
- 7+ years of experience in CRM, retention marketing, or customer lifecycle management
- Proven track record in multi-channel CRM execution
- Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
- Proficiency in Klaviyo and experience with Shopify-based brands
- Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies
- Hands-on operator mindset
- Strong collaboration and communication skills across cross-functional teams
- Familiarity with CPG preferred
Benefits
- Comprehensive Health Benefits
- Paid Time Off and Holidays
- Paid Parental Leave
- Short-term and Long-term disability
- 401K + Match
- ClassPass membership
- Flexible working options
- Team Events
- Product Discounts
