Creative Director & Marketing AI Technologist

LinkedIn is seeking a Creative Director & Marketing AI Technologist to lead the development of new creative processes and technologies using generative AI. The ideal candidate will have 7+ years of experience in creative development and marketing design, and 3+ years of experience leading creative technology strategy. The role will involve working with marketing data to inform testing and experimentation, and collaborating with teams across Marketing to align on marketing messages and creative expression.

Requirements

• Architect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
• Test and onboard new creative technology to ensure rapid, efficient, and effective production processes.
• Stay curious about new technologies, platforms, and potential partners that would accelerate our way of getting work done.
• Bring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed.
• Build and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
• Partner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
• Define and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever for LinkedIn.
• Work with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
• Act as an internal thought leader on the best practices for creative, documenting and distributing the themes we see in creative tests across teams.
• Partner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained, even as we move fast.
• Lead with curiosity, getting deep into performance analytics, research data, and experiment results to personally understand how creative is performing.
• Partner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
• Adhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.

Benefits

• Annual performance bonus
• Stock
• Benefits
• Incentive compensation plans