Director, Business Intelligence

The Director, Business Intelligence will lead enterprise-wide analytics strategy for a major consumer packaged goods (CPG) organization. This role is responsible for building and leading a high-performing team of analysts delivering actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy optimization.

Requirements

• Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
• Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
• Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
• Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
• Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
• Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
• Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
• Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
• Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
• Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance