smrtr

SMRTR delivers data-as-a-service solutions that bring together data supply and demand in a transparent, systemised way, empowering businesses of all sizes to harness the power of data for audience targeting and strategic decision-making. The company offers on-demand audience segments, enrichment, custom segmentation, propensity modelling, churn analysis, market sizing, media planning, and campaign optimisation, supported by data advisory and science expertise. Founded by Georgie Brooke and Dr. Boris Guennewig, SMRTR’s dual background in business and medical data gives it a unique perspective on how to translate complex datasets into actionable insights. By combining a robust analytics platform with hands‑on consulting, SMRTR helps clients uncover deeper customer understanding and drive positive change through data‑driven strategies.