We are seeking a Global Mid-Market Strategy & Operations lead to partner closely with cross-functional partners to improve the demand generation ecosystem. This role will sit at the intersection of MM Sales, RTech, Central Ops, and MarOps, with a core focus of improving the demand generation engine for mid-market.
Requirements
- Support the development of the global MM demand generation strategy through analysis, experimentation, and structured recommendations.
- Propose and run test-and-learn initiatives to improve lead quality, routing, and seller productivity, with clear measurement and readouts.
- Identify root causes and opportunities to drive up conversion rates
- Build and scale automated workflows in partnership with Marketing Ops, Central Ops and Sales (e.g., lead scoring, routing, follow-up cadences) that reduce manual work for sellers and increase speed-to-contact.
- Monitor daily system health, troubleshoot issues in SFDC, Gong, and related tools, and ensure high-fidelity data and process reliability.
- Act as a first-line problem solver for MM sales managers and reps on lead-flow and tooling issues, turning repeated pain points into scalable process or automation fixes.
- Translate qualitative feedback from the field into structured problem statements and prioritized solutions and work with cross functional teams to solve.
- Collaborate with Marketing and acquisition managers to engineer and iterate outreach sequences and playbooks that align to campaigns and MM objectives.
- Use Gong and other tooling to track performance, A/B test approaches, and recommend optimizations that improve conversion through the funnel.
- Ability to create reporting and run analyses to identify leads blockers
- Partner with RTech, Central Ops, and Analytics to define requirements for dashboards that give clear visibility into lead volume, quality, conversion, and SLA adherence.
- Serve as the subject matter expert on leads flows, automation and tooling.
- Document and socialize best practices and learnings from MM programs, and help “lift and shift” successful motions across regions and segments where appropriate.
Benefits
- Medical, dental, and vision insurance
- 401(k) program with employer match
- Generous time off for vacation
- Parental leave
- Base salary range: $154,700—$216,600 USD
- Equity in the form of restricted stock units
- Commission (dependent on the position offered)
- Paid holidays
