Distributor Partner Manager

The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full alignment and focus to drive execution across Red Bull North America’s (RBNA) Distribution Network (DPs).

Requirements

• Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities
• Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
• Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
• Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
• Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)
• Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store
• Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
• Utilize tactical budget around initiatives and incentives that maximize ROI
• Manage Independent trade program (VIP)
• Identify gaps in service across delivery, selling and merchandising for RBNAs 3rd Party DSD network.
• Successfully prioritize & implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities
• Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts
• Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
• Activate marketing resources (Sales & marketing alignment) by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

Benefits

• Annual Business Planning process
• Independent trade funds and Point of Sale (POS) resources
• Monthly and quarterly planning reviews
• Weekly market visits
• Analysis of market & distributor performance data
• Implementation of RBNA’s distributor selling model
• Point of Sale (POS) orders
• Customer Profitability Management (CPM) system
• Tactical budget and incentives
• Independent trade program (VIP)
• 3rd Party DSD network
• Regional & national Key Account (KA) programs
• Key Account Managers
• Marketing resources (Sales & marketing alignment)