Consumer Growth & Market Expansion Program Lead

Nelnet is seeking a Consumer Growth & Market Expansion Program Lead to drive NDS Consumer’s entry into new markets and oversee scalable growth initiatives. The role blends strategic foresight, market intelligence, and cross-functional leadership to shape the future of our consumer servicing business.

Requirements

• Conduct deep market research to identify underserved segments and emerging opportunities.
• Analyze competitive landscapes and consumer trends to inform entry strategies.
• Develop multi-year market expansion roadmaps aligned with NDS Consumer’s business goals.
• Design and oversee programs that support scalable growth, including new product/service offerings, partnerships, and operational models.
• Define success metrics and track performance across initiatives.
• Collaborate with Finance, Ops, and IT to ensure resource alignment and execution readiness.
• Craft long-term strategic plans for consumer servicing evolution.
• Align program goals with enterprise OKRs and transformation initiatives.
• Present growth strategies and market insights to executive leadership.
• Partner with Product, Engineering, Marketing, and Client Services to ensure cohesive execution.
• Identify and validate new service models, digital capabilities, and partnership opportunities.
• Lead pilot programs and proof-of-concept initiatives to test market viability.
• Recommend go-to-market strategies and positioning for new offerings.

Benefits

• Medical, dental, vision
• HSA and FSA
• Generous earned time off
• 401K/student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program