Product Marketing Director, CTV

Moloco is seeking a founding Product Marketing Director, CTV to build Moloco's performance CTV go-to-market from the ground up. The successful candidate will own the full product marketing motion, develop a holistic marketing plan, and leverage AI tools to test approaches rapidly and optimize based on performance data.

Requirements

• 10+ years of product marketing experience, with at least 3 years in a senior or director-level role at a B2B adtech, martech, or digital media company
• Adtech and CTV fluency, including knowledge of performance advertising, programmatic and walled garden advertising ecosystem, and CTV's place in the broader digital media mix
• Proven category creation or repositioning experience, including successfully launching a net-new product or reframing an existing one for a skeptical audience
• AI fluency in practice, including actively leveraging AI tools to test messaging variations, iterate on content, and build campaigns faster
• End-to-end GTM execution, including leading positioning, naming, launch planning, sales enablement, and content strategy for technical products
• Sales partnership depth, including working closely with sales teams to build pitches, develop battlecards, and refine messaging based on real feedback
• Demand generation and ABM experience, including understanding ABM strategy, segmenting ICPs in a new market, developing target accounts, and partnering to break through to them
• Builder mentality, including operating in early-stage or 0-to-1 environments, taking ownership over outcomes, moving quickly in ambiguity, and not waiting for a playbook
• Cross-functional credibility, including building genuine partnerships with Product, Data Science, Engineering, and Sales teams and translating technical complexity into narratives that resonate with both buyers and internal stakeholders

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Basic life insurance
• Well-being benefits and perks
• Flexible Time Off (FTO)
• Up to 12 scheduled paid holidays per calendar year
• One Thrive Day off per quarter