At MERGE, we are a marketing and technology agency purpose-built for the intersection of health and wellness. We are seeking an SEO Strategist to develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. The successful candidate will have 5+ years of proven experience in SEO and a bachelor's degree in Marketing, Business, or a related field.
Requirements
- Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
- Conduct keyword research to identify high-potential target keywords and optimize website content accordingly.
- Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility.
- Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability.
- Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs).
- Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings.
- Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance.
- Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms.
- Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue.
- Understandably communicate complex SEO concepts to clients, ensuring transparency and trust.
- Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals.
- Weigh the complex needs and limitations of a client environment when making strategic recommendations.
- Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes.
- Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
- Easily spot trends and outliers to build coherent narratives based on data.
- Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Lifestyle Spending Account
- Flexible Time off & Holidays
- Medical, Dental, Vision, Life Insurance, Employer Paid Life & Disability Insurance
