The Regional Account Manager (RAM), Exterior Products reports to the District Sales Manager and works with a regional team of sellers to own downstream demand for exterior products within an assigned segment. The role is responsible for defending business, gaining customer wallet share, while driving material conversion and growing market share, expanding premium product adoption. The role regularly executes district plans and partners with Channel Manager and field teams to convert demand into sustained territory growth.
Requirements
- Identify opportunities to expand product adoption, increase share of wallet, and introduce new solutions that align with customer needs.
- Defend business by maintaining strong, long-term relationships with key customer accounts through consistent engagement, responsiveness, and value-added support.
- Serve as the key partner for both assigned customers (dealers/distributors) as well as market stakeholders (builders, architects, contractors), ensuring partnership, satisfaction and loyalty.
- Develop structured account plans and execute growth targets for each key account.
- Conduct regular business reviews with key accounts to assess goals, performance, challenges, and future needs.
- Translate customer feedback into internal recommendations for product, pricing, service, or process improvements.
- Maintain account profiles, activity logs, and pipeline opportunities in CRM tools.
- Use data to forecast account performance, identify trends, and prioritize actions.
- Engages market stakeholders to generate downstream demand for Exterior products across assigned customers; enables cross-selling to support Channel Managers.
- Build long-term relationships through ongoing account engagement and tailored product solutions, while driving material conversion, and supporting other regional growth priorities.
- Executes against defined sub-specialization (single family repair/remodel, single family new construction, or multi-family new construction) by partnering to provide product value that aligns with regional growth objectives.
- Ability to tailor engagement and messaging to segment-specific needs.
- Develops and executes district plan that translates regional priorities into weekly/daily activity.
- Manages pipeline, targeting, and follow-up to ensure consistent execution against demand-generation goals and adjusts approach based on performance and market feedback.
- Willingness and ability to cultivate relationships, grow networks, nurture leads, and passion to identify targets.
- Ability to negotiate and collaborate with business leaders to achieve an ideal outcome.
- Strong understanding of sales processes, sales funnel management, and sales practices.
- Knowledgeable of market segmentation and goto-market strategies.
- Familiar with Customer Relationship Management systems to aid in organization and planning.
- Strong business/financial acumen, preferably regarding the construction industry.
- Understanding business (builder/dealer/installer) financials (margins, turns, labor optimization), market opportunity and dynamics to advise partners for mutual growth.
- Flexibility to identify and attend key activities within assigned territory while being accountable to a priority-based schedule with prospective customers.
- Ability to influence internal and external stakeholders and advocate for JHBP, effectively building relationships at all levels of an organization.
- Able to present in front of large groups and convey messages in a captivating manner.
- Familiar with key communication tools (DISC, SLII, etc.).
- Familiar with basic construction practices with the ability to understand residential construction process.
- Learns James Hardie product line, including features, applications, installation considerations, and value drivers across residential and commercial projects.
Benefits
- day-one health coverage medical, dental, vision, life insurance
- 401(k) with 6% match
- Employee Stock Purchase plan (ESP)
- Paid Time Off
- vacation
- company holidays
- parental leave
- wellness programs
