The Director of Sales is responsible for developing and implementing the hotel's Sales Strategy to achieve and exceed forecasted revenue figures, representing the Sales function on the hotel's Executive Committee, and overseeing the preparation and update of Departmental Operations Manuals.
Requirements
- Develop and implement the hotel's Sales Strategy to achieve and exceed forecasted revenue figures
- Represent the Sales function on the hotel's Executive Committee
- Oversee the preparation and update of Departmental Operations Manuals
- Monitor all hotel employees deliver the brand promise and provide exceptional guest service
- Ensure Sales employees provide excellent service to internal customers
- Handle all guest and internal customer complaints and inquiries in a courteous and efficient manner
- Maximise employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling
- Assist with the preparation of the Annual Business Plan
- Strategically analyse business performance to facilitate accurate and meaningful forecasting
- Proactively manage all the sales resources and funds, and control departmental costs
- Ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to
- Manage all the hotel sales brand contacts, to enforce and maintain the hotel’s brand positioning and concept
- Prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department
- Manage all sales strategy, tactics, and action implementations, complying with the Smart Selling approach
- Implement the strategic marketing process, maximising the available sales data
- Constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ sales initiatives
- Manage all key sales accounts and groups, to evaluate them based on sales account analysis
- Participate in weekly yield meetings and monthly strategic meetings
- Direct and coordinate all selling activities, and communicate these activities throughout the hotel
- Review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives
- Ensure room and banquet space inventories are reviewed weekly and strategies are formulated to fill low occupancy periods
- Ensure all sales proposals, collateral, digital tools, and other sales communications are in line with the hotel’s and HI’s brand standards
- Attend major travel, trade and corporate functions to network and promote the hotel
- Plan and execute sales trips based on business priorities
- Communicate closely with the WWSOs and key sister hotels, and update them regularly regarding key hotel sales information
- Entertain existing and potential customers and ensure the Sales Team entertains customers based on business priorities
- Ensure a high level of exposure for the hotel through direct sales solicitation, telephone contact and written communication
- Work closely with other Executive Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests
- Ensure Sales employees work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”
- Oversee and assist in the recruitment and selection of all Sales employees
- Oversee the punctuality and appearance of all Sales employees
- Conduct annual Performance Development Discussions and to support employees in their professional development goals
- Plan and implement effective training programmes, including all required Smart Selling Courses, for employees
- Maximise the effectiveness of every Sales employee by developing each individuals’ skills and abilities
- Encourage employees to be creative and innovative, challenging and recognising them for their contribution to the success of the operation
- Support the implementation of The People Philosophy, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics
- Ensure all employees have a complete understanding of and adhere to employee rules and regulations
- Ensure employees follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security
- Feedback the results of the Employee Opinion Survey and to ensure relevant changes are implemented
- Oversee the implementation and ongoing monitoring of Personal Business Plans for all Sales employees
- Maintain strong, professional relationships with relevant representatives from competitor hotels, business partners and other organisations
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
- Relocation Assistance
