Product Marketing Manager (Cogentiq CX)

We are seeking a dynamic and experienced Product Marketing Manager to lead the marketing strategies for our Contact Center Intelligence product portfolio – Cogentiq CX. The ideal candidate will have a proven track record of driving enterprise product marketing initiatives, a deep understanding of Contact Center technologies, and extensive experience in leveraging marketing tools to craft impactful campaigns.

Requirements

• Develop and execute comprehensive product marketing strategies for Contact Center technology solutions, targeting enterprise customers.
• Craft compelling product positioning, messaging, and value propositions that resonate with various enterprise personas – including Contact Center leaders and CXOs.
• Conduct in-depth market research, including competitor analysis, customer trends, and industry benchmarks across the Contact Center platforms, workforce optimization, and conversational AI space.
• Leverage insights to refine product marketing strategies and identify new growth opportunities in contact center cost optimization and operational efficiency.
• Collaborate with cross-functional teams (such as product, sales, and customer success) to create engaging content, including blog posts, whitepapers, case studies, webinars, and presentations.
• Deliver story-driven content showcasing product benefits while addressing Contact Center industry pain points such as agent productivity, call deflection, AHT, reduction, and automation ROI.
• Develop tools such as battle cards, sales decks, training materials, and use-case examples to empower sales teams with the resources they need to close deals.
• Lead end-to-end GTM activities for product launches, including campaign planning, execution, and post-launch analysis.
• Partner with demand generation teams to optimize lead acquisition and conversion strategies.
• Utilize a variety of marketing platforms (such as HubSpot, Salesforce, Marketo, etc.) for targeting, campaigns, and analytics.
• Measure and report on campaign performance to assess ROI and improve effectiveness over time.

Benefits

• Health, dental, vision, life insurance, and disability plans
• 401(k) Plan
• 11 paid holidays
• 12 weeks of Parental Leave
• Free time PTO policy