Senior Manager, Programmatic & Paid Social

Farber is seeking a Senior Manager, Programmatic & Paid Social to join their Consumer Practice. The role will lead the execution, optimization, and strategic advancement of Farber’s non-search paid media portfolio, with a primary focus on programmatic and paid social. The ideal candidate brings deep hands-on experience across programmatic and paid social, strong judgment on media strategy and channel economics, and a genuine curiosity for how data, technology, and creative can work together to unlock more efficient growth.

Requirements

• 7+ years of experience in digital media
• Strong depth in programmatic, paid social, campaign optimization, and performance analysis
• Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools
• Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers
• Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation across programmatic and paid social
• Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices
• Strong proficiency with Google Analytics and media measurement or attribution platforms
• Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup, pixel troubleshooting, and familiarity with verification and brand safety tools such as IAS, DoubleVerify, and MOAT
• Exposure to placement setup, creative rotation, discrepancy troubleshooting, documentation standards, and workflow management across agency and in-house teams
• Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset

Benefits

• Remote work model
• Vacation and wellness days
• Extended health and dental coverage, plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts