Marketing Manager, Brand & Audience Insights

The Marketing Manager, Brand & Audience Insights role is responsible for translating Farber's brand strategy into clear, insight-led marketing. This role ensures all marketing efforts are grounded in a deep, evidence-based understanding of the customer.

Requirements

• 8-10 years of experience in brand planning, integrated marketing, audience insights, campaign strategy, or related roles
• Experience translating strategic direction into annual plans, messaging frameworks, campaign briefs, or go-to-market inputs
• Strong understanding of audience research, customer insights, with proven ability to apply them to marketing execution
• Strong experience in brand development and governance
• Demonstrated ability to influence cross-functional teams and drive adoption
• Experience operating in complex, multi-stakeholder environments

Benefits

• Remote work model
• Vacation and wellness days
• Extended health and dental coverage, plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts