The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts. The role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability. The objective of this role is to generate scalable, cost-efficient lead and revenue growth through TikTok advertising while maintaining structured testing systems and accurate tracking.
Requirements
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
- Configure ad group segmentation based on testing strategy
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script effective hooks (first 3 seconds critical)
- Test multiple creative formats, including: UGC-style videos, Native storytelling formats, Problem-solution formats, Testimonial structures
- Monitor creative fatigue and performance decay
- Analyze retention metrics and hook performance
- Scale high-performing creatives rapidly
- Build broad targeting structures aligned with TikTok algorithm best practices
- Test interest-based segmentation when applicable
- Monitor CPM, CTR, CVR, and CPA metrics
- Adjust bidding strategies and audience structures based on performance data
- Identify creative-led vs audience-led performance drivers
- Ensuring accurate TikTok tracking implementation, including: Installing and verifying TikTok Pixel, Configuring Events API (when applicable), Verifying domain and event prioritization, Aligning TikTok event tracking with GoHighLevel CRM capture, Ensuring UTM parameters are properly structured, Conducting regular QA checks to validate conversion accuracy
- Ensure TikTok leads flow correctly into GoHighLevel
- Validate source attribution accuracy
- Review CRM pipeline quality to assess lead performance
- Provide structured weekly summaries
- Deliver monthly reporting including: Spend, Leads, Cost per lead, Creative performance breakdown, Scaling recommendations
- Monitor daily and weekly spend pacing
- Maintain cost efficiency thresholds
- Reallocate budget toward high-performing creatives
- Prevent overspending during learning phases
- Implement structured scaling methodologies
- Familiarity with CRM integrations (GoHighLevel preferred)
- Strong written and verbal English communication skills
- Ability to work aligned with U.S. Eastern Time
Benefits
- Fully remote India-based contractor engagement
- Stable INR hourly compensation
- Exposure to U.S. market clients
- Opportunity to build emerging TikTok growth systems
- Structured environment with measurable performance standards
