Senior Channel Strategist (Web Experimentation & Personalization)

We’re hiring a Web Experimentation Strategist to drive the design, execution, and analysis of experiments that shape the EA Help web experience. The Senior Channel Strategist (Web Experimentation & Personalization) will use Optimizely to test and personalize digital experiences, help fans get the right help faster, and deepen engagement across EA’s support ecosystem.

Requirements

• Build the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely.
• Define and maintain experimentation governance, including test intake, prioritization, and documentation processes to ensure consistent, scalable execution.
• Advise on experiment design to ensure tests are statistically valid and align with business goals.
• Set up and launch experiments directly in Optimizely, or partner with Engineering for server-side or complex technical implementations.
• Analyze and interpret experiment results, producing actionable insights, business narratives, and recommendations for next steps.
• Develop personalization strategies using segmentation, targeting, and behavioral data to tailor content to specific fan groups or individuals.
• Integrate qualitative research and fan feedback to validate hypotheses and enrich quantitative findings.
• Pilot new workflows, tools, or automations that improve experimentation velocity, reliability, and transparency.
• Foster a “learn fast” mindset, normalizing failed tests as valuable learning and celebrating insights as much as wins.
• Collaborate cross-functionally with Product, Analytics, and Content teams to identify and prioritize opportunities for testing and personalization.
• Track and report on the performance, adoption, and impact of experimentation across initiatives.
• Monitor platform usage to ensure we stay within monthly active user (MAU) limits and avoid overage charges.
• Ensure all experimentation and personalization practices comply with EA’s data privacy, consent, and accessibility standards, including GDPR and cookie compliance.
• Stay informed on AI-driven user experiences and explore opportunities to leverage AI for experimentation, personalization, and insights generation.
• Champion experimentation culture, coaching partners and team members to use data to inform design and content decisions.

Benefits

• Generous Paid Time Off
• 10 days per year of sick time
• paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child
• extended health/dental/vision coverage
• life insurance
• disability insurance
• retirement plan