Director of Influencer Marketing & Social Media

Babylist is looking for a Director of Influencer Marketing & Social Media to lead their social and influencer strategy, manage their social team, and create content that drives measurable business outcomes. The role requires 10+ years of experience in social media and/or influencer marketing, with a proven track record of building or scaling influencer programs. The ideal candidate should have strong creative instincts, editorial judgment, and analytical rigor, as well as a deep understanding of the creator economy and AI tools.

Requirements

• 10+ years in social media and/or influencer marketing, with meaningful time in a leadership role managing and developing teams
• Demonstrated track record of building or scaling influencer programs that drive measurable results
• Deep fluency in the creator economy: how to structure partnerships, evaluate and tier creators, negotiate contracts, and build relationships that last beyond a single campaign
• Consumer brand experience in a category with strong community dynamics — parenting, lifestyle, health/wellness, or a brand where trust and emotional resonance are core to the value proposition
• Strong editorial and creative instincts — you care about the quality of the content, not just the metrics behind it
• Deep, hands-on familiarity with leading AI tools; a habit of integrating them into daily workflows to drive better outcomes; and the ability to translate what you've learned into practical training for your team.
• Equal comfort with brand strategy and performance data: you can write a creative brief and present a channel dashboard in the same meeting
• Clear, confident communicator with senior stakeholders — you know how to tell the story of social impact to a VP, a CFO, or a skeptical cross-functional partner

Benefits

• Competitive pay and meaningful opportunities for career advancement
• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning