The Marketing Specialist is responsible for driving and maintaining brand consistency across all marketing channels, analyzing engagement metrics and adjusting creative strategy as needed. The role involves developing marketing briefs, creating engaging social campaigns, and collaborating with content creators and influencers. It also requires staying up-to-date with trends and customer movement to advise on brand and product positioning.
Requirements
- Drive and maintain brand consistency across all marketing channels, analyzing engagement metrics and adjusting creative strategy as needed.
- Define and implement high-level marketing objectives and KPIs.
- Develop marketing briefs for product launches, brand campaigns, and activations.
- Craft, execute, and report on engaging social campaigns, including creation of short-form video, graphics, GIFs, images/carousels, etc.
- Develop and maintain relationships with content creators and influencers for product marketing campaigns and reviews.
- Stay up to date with trends and customer movement to advise on brand and product positioning
- Create impactful digital advertising campaigns according to studio goals.
- Support marketing graphic design needs, including managing external graphic design vendors to complete brand-centered projects.
- Facilitate internal communication of marketing initiatives across global distribution teams.
- Ensure product and marketing alignment in tone, aesthetic, and storytelling
- Maintain the functionality and visuals of the studio website.
- Advise on and develop marketing systems and processes using AI optimization
- Collaborate with developers and advise on product graphic design and print branding.
- Manage multiple, often competing, projects simultaneously and complete them within their scheduled timelines.
- Champion licensor and franchise brand requirements for licensed products and ensure compliance across all company teams.
- Support the general marketing needs, as assigned by management
Benefits
- 22 Days of PTO Annually
- 12 Paid Holidays
- Medical, Dental, Vision & Life Insurance
- Competitive 401K Match
- Paid Parental Leave
- Fertility & Family Building Benefits
- Legal & Identity Theft Support
- 2 Paid Volunteer Days Off
- Flexible & Hybrid Schedules
- Extensive Game Discounts
- $250 Annually in Game Bucks
- Career Growth & Development
- Mental Health Programs
- Virtual Healthcare Options
- Employee Assistance Program
- Employee Referral Program
